search query: @author Holstius, K. / total: 8
reference: 7 / 8
| Author: | Holstius, K. |
| Title: | Exploring copywriters' ability to perceive target group attitudes towards advertising copy. |
| Journal: | European Journal of Marketing
1983 : VOL. 17:5, p. 55-71 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA