search query: @author Givon, M. / total: 8
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| Author: | Givon, M. Horsky, D. |
| Title: | Market share models as approximators of aggregated heterogeneous brand choice behavior. |
| Journal: | Management Science
1978 : SEP, VOL. 24:13, p. 1404-1416 |
| Index terms: | CONSUMER BEHAVIOUR MARKET SHARE MODELS |
| Language: | eng |
| Abstract: |
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