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| Author: | Blanche, B. C. |
| Title: | Vers une methode "a la francaise" de diagnostic et de planification strategique. |
| Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 57-69 |
| Index terms: | CORPORATE STRATEGY SEGMENTATION MARKET SHARE BUSINESS ENVIRONMENT RESOURCE MANAGEMENT ORGANIZATIONAL BEHAVIOUR |
| Language: | fre |
| Abstract: |
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