search query: @author Marion, G. / total: 8
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| Author: | Marion, G. |
| Title: | La controverse sur les effets economiques de la publicite. |
| Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 73-82 |
| Index terms: | ADVERTISING CONSUMER BEHAVIOUR MARKETING PROFITABILITY PRICE POLICY NEW PRODUCTS |
| Language: | fre |
| Abstract: |
SCIMA