search query: @author Madden, T. J. / total: 8
reference: 6 / 8
| Author: | Madden, T. J. Weinberger, M. G. |
| Title: | Humor in advertising : a practitioner view. |
| Journal: | Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 23-29 |
| Index terms: | USA ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA