search query: @author Aitchison, D. / total: 8
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| Author: | Aitchison, D. |
| Title: | Why evening papers cannot be ignored. |
| Journal: | Marketing
1978 : NOV, p. 41-42,44 |
| Index terms: | ADVERTISING RESEARCH NEWSPAPER ADVERTISING READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA