search query: @author Kapferer, J. N. / total: 8
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| Author: | Kapferer, J. N. |
| Title: | Les consommateurs empoisonnes par la rumeur de Villejuif = Consumers poisoned by the rumor of Villejuif. |
| Journal: | Revue Francaise du Marketing
1985 : JAN-FEB, 101, p. 83-92 |
| Index terms: | PRODUCT INFORMATION FOOD INDUSTRY FRANCE SOCIOLOGY COMPLAINTS |
| Language: | fre |
| Abstract: |
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