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| Author: | Lysonski, S. |
| Title: | A boundary theory investigation of the product manager's role. |
| Journal: | Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 26-40 |
| Index terms: | PRODUCT POLICY ROLE THEORY JOB SATISFACTION MARKETING MODELS |
| Language: | eng |
| Abstract: |
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