search query: @author Kapferer, J. N. / total: 8
reference: 7 / 8
Author: | Kapferer, J. N. |
Title: | Consommation : le cas de la rumeur de Villejuif = Consumption : the case of the rumour in Villejuif. |
Journal: | Revue Francaise de Gestion
1985 : MAR-APR, 51, p. 87-93 |
Index terms: | CONSUMER BEHAVIOUR CONSUMER INFORMATION FRANCE SOCIAL PSYCHOLOGY |
Language: | fre |
Abstract: |
SCIMA