search query: @author Greyser, S. A. / total: 8
reference: 5 / 8
| Author: | Myers, J. G. Greyser, S. A. Massy, W. F. |
| Title: | The effectiveness of marketing's R & D for marketing management: an assessment. |
| Journal: | Journal of Marketing
1979 : JAN, VOL. 43:1, p. 17-29 |
| Index terms: | MARKETING R&D |
| Language: | eng |
| Abstract: |
SCIMA