search query: @author McGoldrick, P. J. / total: 8
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Author: | McGoldrick, P. J. Marks, H. J. |
Title: | Price-size relationship and customer reactions to a limited unit-pricing programme. |
Journal: | European Journal of Marketing
1985 : JAN, VOL. 19, p. 47-64 |
Index terms: | UNIT PRICING PRICES WEIGHTS AND MEASURES QUALITY |
Language: | eng |
Abstract: |
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