search query: @author Kernan, J. B. / total: 8
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Author: | Schertzer, C. B. Kernan, J. B. |
Title: | More on the robustness of response scales. |
Journal: | Journal of the Market Research Society
1985 : OCT, VOL. 27:4, p. 261-282 |
Index terms: | CONSUMER RESEARCH RESPONSE RATE QUESTIONNAIRES MARKET SURVEYS |
Language: | eng |
Abstract: |
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