search query: @author Kapferer, J. N. / total: 8
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| Author: | Laurent, G. Kapferer, J. N. |
| Title: | Measuring consumer involvment profiles. |
| Journal: | Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 41-53 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMER RESEARCH BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA