search query: @author McAlister, L. / total: 8
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| Author: | Lattin, J. M. McAlister, L. |
| Title: | Using a variety-seeking model to identify substitute and complementary relationships among competing products. |
| Journal: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 330-339 |
| Index terms: | BRANDS CONSUMER BEHAVIOUR MODELS |
| Language: | eng |
| Abstract: |
SCIMA