search query: @author Kapferer, J. N. / total: 8
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Author: | Kapferer, J. N. |
Title: | Publicite : une revolution des methodes de travail = Advertising : a revolution in work methods. |
Journal: | Revue Francaise de Gestion
1985 : SEP-DEC, 53-54, p. 102-111 |
Index terms: | ADVERTISING CONSUMER EXPECTATIONS FRANCE SOCIAL CHANGE |
Language: | fre |
Abstract: |
SCIMA