search query: @author Reingen, P. H. / total: 8
reference: 5 / 8
| Author: | Reingen, P. H. |
| Title: | Brand congruence in interpersonal relations : A social network analysis. |
| Journal: | Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 771-783 |
| Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR SOCIAL PSYCHOLOGY SOCIOLOGY GROUPS |
| Language: | eng |
| Abstract: |
SCIMA