search query: @author Ayal, I. / total: 8
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| Author: | Ayal, I. |
| Title: | Planning for a professional association. |
| Journal: | Long Range Planning
1986 : JUN, VOL. 19:3, p. 51-58 |
| Index terms: | STRATEGIC PLANNING NON-PROFIT ORGANIZATIONS PROFESSIONAL ORGANIZATIONS |
| Language: | eng |
| Abstract: | Strategic planning for non-quoted-profit organizations presents special problems, both in concept and in application. The problems are particularly acute when the organization is a voluntary one, with highly heterogeneous members. A multi-year effort to develop a member-needs based strategic long-range planning system for National Association of Realtors(NAR) is described. NAR is a complex organization of 700 000 members, which combines the traditional functions of a trade association, an educational system, and of several professional societies. Problems, approach, and special techniques are described and discussed, with implications for managers and planners in both the public and private sector. |
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