search query: @author Kassicieh, S. K. / total: 8
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| Author: | Kassicieh, S. K. Rogers, R. D. |
| Title: | Microcomputer purchase criteria across industries. |
| Journal: | Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 139-146 |
| Index terms: | INDUSTRIAL MARKETING MICROCOMPUTERS DECISION SUPPORT SYSTEMS ORGANIZATIONAL DECISION MAKING |
| Language: | eng |
| Abstract: | When organizational decision makers are examining the options they have as far as the microcomputer purchase process is concerned, they follow certain steps to insure the compatibility of their information systems plan with the strategic mission and goals of the firm. Examined are the factor of product (supplier attribute importance and tests for significant relationships between attribute importance and the characteristics of the purchasing organization, namely firm size, level of computer expertise, and the type of industry in which the firm competes. The results demonstrate potential market segmentation concerns in the industrial microcomputer market. |
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