search query: @author Kernan, J. B. / total: 8
reference: 3 / 8
| Author: | Struebbe, J. M. Kernan, J. B. Grogan, T. J. |
| Title: | The refusal problem in telephone selling. |
| Journal: | Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 29-37 |
| Index terms: | MARKET RESEARCH MARKET SURVEYS CONSUMER RESEARCH TELEPHONE SELLING |
| Language: | eng |
| Abstract: |
SCIMA