search query: @author Givon, M. / total: 8
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| Author: | Givon, M. Horsky, D. |
| Title: | Application of a composite stochastic model of brand choice. |
| Journal: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 258-267 |
| Index terms: | STOCHASTIC PROCESSES BRAND LOYALTY CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA