search query: @author McAlister, L. / total: 8
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Author: | McAlister, L. Bazerman, M. H. Fader, P. |
Title: | Power and goal setting in channel negotiations. |
Journal: | Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 228-236 |
Index terms: | MARKETING CHANNELS MARKETING MODELS MARKETING RESEARCH |
Language: | eng |
Abstract: |
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