search query: @author Kapferer, J. N. / total: 8
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| Author: | Kapferer, J. N. |
| Title: | Une rumeur de la publicite : la manipulation par les images subliminales. |
| Journal: | Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 67-75 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH PSYCHOLOGY |
| Language: | fre |
| Abstract: |
SCIMA