search query: @author Krishnamurthi, L. / total: 8
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| Author: | Krishnamurthi, L. Narayan, J. Raj, S. P. |
| Title: | Intervention analysis of a field experiment to assess the buildup effect of advertising. |
| Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 337-345 |
| Index terms: | ADVERTISING EFFECTIVENESS DATA ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA