search query: @author Sujan, M. / total: 8
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Author: | Sujan, M. Bettman, J. R. Sujan, H. |
Title: | Effects of consumer expectations on information processing in selling encounters. |
Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 346-353 |
Index terms: | CONSUMER EXPECTATIONS DATA PROCESSING SELLING |
Language: | eng |
Abstract: |
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