search query: @author Bradley, M. F. / total: 8
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| Author: | Mitchell, O. Bradley, M. F. |
| Title: | Export commitment in the firm - strategic or opportunistic behaviour. |
| Journal: | IBAR: Journal of Irish Business and Administrative Research
1986 : VOL. 8:2, p. 12-19 |
| Index terms: | EXPORT MARKETING CORPORATE STRATEGY IRISH REPUBLIC |
| Language: | eng |
| Abstract: | The implications of strategic competition on Irish companies resulting from increased international competition in the export market. The opportunistic short term results. The strategic and staged process of internationalisation. Exporting. Research objectives in a company's commitment to its export activity. Research methods and findings, and benefits of combining the decision making and structural aspects of exporting. |
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