search query: @author Yaprak, A. / total: 8
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| Author: | Parameswaran, R. Yaprak, A. |
| Title: | A cross-national comparison of consumer research measures. |
| Journal: | Journal of International Business Studies
1987 : SPRING, VOL. 18:1, p. 35-49 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR MEASUREMENT USA TURKEY |
| Language: | eng |
| Abstract: | The study assesses the degree the the construct-, country-of-origin-, and market-induced differentials impair the comparability of cross-national consumer research findings in management research methodology and the impact of psychometric rigour in drawing conclusions about their interactions and the resulting deterioration in the psychometric quality of the data. Split- split plot designs are given after a review of findings, implications, and national sample differences. |
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