search query: @author Holstius, K. / total: 8
reference: 4 / 8
| Author: | Holstius, K. |
| Title: | Sales response to advertising. |
| Journal: | Liiketaloudellinen aikakauskirja
1986 : VOL. 35:4, p. 286-302 |
| Index terms: | ADVERTISING RESEARCH SALES |
| Language: | eng |
| Abstract: |
SCIMA