search query: @author Donnelly, R. M. / total: 8
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| Author: | Donnelly, R. M. |
| Title: | Exxon's "office of the future" fiasco. |
| Journal: | Planning Review
1987 : JUL/AUG, VOL. 15:4, p. 12-15 |
| Index terms: | OIL INDUSTRY CORPORATE STRATEGY DIVERSIFICATION |
| Language: | eng |
| Abstract: | A detailed analysis is given about what went wrong, what lessons can be learned from the Exxon's $ 2 billion waste of money. The first mistake was to take senior managers in the company's process control culture, as most of them had no experience in a start-up-business. The second problem was the clash of foreign cultures.From the beginning there was no time-phased, well-thought strategy for Exxon Enterprises. Business has to recognize and accept the fact that entrepreneurs can't prosper in corporate America. |
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