search query: @author Ansoff, H. I. / total: 8
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| Author: | Ansoff, H. I. |
| Title: | The emerging paradigm of strategic behavior. |
| Journal: | Strategic Management Journal
1987 : NOV-DEC, VOL. 8:6, p. 501-515 |
| Index terms: | ORGANIZATIONAL BEHAVIOUR STRATEGY MANAGEMENT THEORY METHODOLOGY |
| Language: | eng |
| Abstract: | A paradigm is a 'scientific umbrella' which at once unifies and reconciles several preceding theories which appeared to be contradictory.It derives its unifying power through its bird's eye view of reality. It is valid for evaluating strategic behavior which is shaped by two influences: the environment of the organization and its internal capabilities. In return, strategic behavior shapes both the capability and the environment. Simultaneous development of strategy and capability is an attracting time saving alternative. |
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