search query: @author Kapferer, J. N. / total: 8
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| Author: | Kapferer, J. N. |
| Title: | Rumeurs : le plus vieux media du monde. |
| Journal: | Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 72-78 |
| Index terms: | COMMUNICATION MEDIA RESEARCH CORPORATE IMAGE SOCIAL PSYCHOLOGY |
| Language: | fre |
| Abstract: |
SCIMA