search query: @author Blanche, B. C. / total: 8
reference: 4 / 8
| Author: | Blanche, B. C. |
| Title: | Le marketing global : paradoxe, fantasme mondialiste ou incontournable objectif pour demain? |
| Journal: | Revue Francaise du Marketing
1987 : AUG-OCT, 114, p. 59-82 |
| Index terms: | INTERNATIONAL MARKETING CONSUMER BEHAVIOUR EUROPE, WEST USA JAPAN COMPETITION |
| Language: | fre |
| Abstract: |
SCIMA