search query: @author Marr, N. E. / total: 8
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| Author: | Marr, N. E. |
| Title: | Understanding customer service for increased competitiveness. |
| Journal: | International Marketing Review
1987 : AUTUMN, VOL. 4:3, p. 45-53 |
| Index terms: | EXPORT MARKETING CONSUMER SATISFACTION UNITED KINGDOM |
| Language: | eng |
| Abstract: | Review of the role of customer service as part of a supplier's product offering and how a service package tailored to prospective customer needs can influence the buying decision. Methodology, customer service, UK exporters' performance, utility values and ranges, five Figures and 3 Tables illustrate the influences. |
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