search query: @author Kalika, M. / total: 8
reference: 2 / 8
Author: | Helfer, J. P. Kalika, M. |
Title: | La coherence interne dans les enquetes par interviews. |
Journal: | Recherche et Applications en Marketing
1988 : VOL. 3:1, p. 1-14 |
Index terms: | APPRAISAL INTERVIEWS CONSUMER ATTITUDES CABLE TELEVISION |
Language: | fre |
Abstract: |
SCIMA