search query: @author Aitchison, D. / total: 8
reference: 5 / 8
Author: | Aitchison, D. |
Title: | Implications of the magazine addict. |
Journal: | Marketing
1979 : AUG, p. 47-48 |
Index terms: | ADVERTISING MEDIA PERIODICALS READERSHIP SURVEYS |
Language: | eng |
Abstract: |
SCIMA