search query: @author Madden, T. J. / total: 8
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| Author: | Madden, T. J. Allen, C. T. Twible, J. L. |
| Title: | Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets". |
| Journal: | Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 242-252 |
| Index terms: | CONSUMER ATTITUDES ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA