search query: @author Kernan, J. B. / total: 8
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| Author: | Miller, J. B. Bruvold, N. T. Kernan, J. B. |
| Title: | Does competitive-set information affect the results of concept tests? |
| Journal: | Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 16-23 |
| Index terms: | CONCEPT TESTING |
| Language: | eng |
| Abstract: |
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