search query: @author Assmus, G. / total: 8
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| Author: | Assmus, G. |
| Title: | ADAPT: an adaptive approach to media decisions. |
| Journal: | Journal of the Operational Research Society
1978 : JUN, VOL. 29:6, p. 593-601 |
| Index terms: | ADVERTISING MEDIA MARKETING MODELS MEDIA SELECTION |
| Language: | eng |
| Abstract: |
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