search query: @author Bourgeois, L. J. / total: 8
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| Author: | Bourgeois, L. J. Eisenhardt, K. M. |
| Title: | Strategic decision processes in high velocity environments : four cases in the microcomputer industry. |
| Journal: | Management Science
1988 : JUL, VOL. 34:7, p. 816-835 |
| Index terms: | STRATEGIC MANAGEMENT DECISION MAKING COMPUTER INDUSTRY |
| Language: | eng |
| Abstract: | Studied is the executive's strategic decision making in industries where the rate of technological and competitive change is so extreme that market information is often unavailable. Reported is a set of hypotheses induced from a field investigation of four microcomputer firms. Founded is an imperative to make major decisions carefully, but to decide quickly; to have a powerful, decisive chief manager and a simultaneously powerful top management team; to seek risk and innovation, but to execute a safe, incremental implementation. |
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