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| Author: | Filser, M. Jallais, J. |
| Title: | Les voies de recherche en distribution. |
| Journal: | Recherche et Applications en Marketing
1988 : VOL. 3:3, p. 53-65 |
| Index terms: | DISTRIBUTION CHANNELS MARKETING MANAGEMENT MARKETING RESEARCH CONSUMER BEHAVIOUR |
| Language: | fre |
| Abstract: |
SCIMA