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| Author: | Lee, H. Acito, F. Day, R. L. |
| Title: | Evaluation and use of marketing research by decision makers : a behavioral simulation. |
| Journal: | Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 187-196 |
| Index terms: | MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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