search query: @author Acito, F. / total: 8
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Author: | Lee, H. Acito, F. Day, R. L. |
Title: | Evaluation and use of marketing research by decision makers : a behavioral simulation. |
Journal: | Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 187-196 |
Index terms: | MARKETING RESEARCH |
Language: | eng |
Abstract: |
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