search query: @author Banting, P. M. / total: 8
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| Author: | Banting, P. M. Blenkhorn, D. L. |
| Title: | The mind of the retail buyer. |
| Journal: | Management Decision
1988 : VOL. 26:6, p. 29-36 |
| Index terms: | BUYING RETAILING |
| Language: | eng |
| Abstract: | Business concepts require standardization of terminology. The meanings of the twelve most important criteria used by chain store buyers in their adoption of new non-food products are explained. Criteria include: expected profit; quick filling of repeat orders; product quality; retailer or dealer mark-up; meeting government regulations; competitive price; supplier's track record and initial supply capability; potential volume of sales; new products fitting new trends in the market; image; the trustworthiness of suppliers. Short examples are provided from a number of personal interviews conducted with purchasing executives. In addition a three-page questionnarie was used to get more information . |
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