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| Author: | Wittink, D. R. Cattin, P. |
| Title: | Commercial use of conjoint analysis : an update. |
| Journal: | Journal of Marketing
1989 : JUL, VOL. 53:3, p. 91-96 |
| Index terms: | CONJOINT ANALYSIS MARKETING LITERATURE MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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