search query: @author Yaprak, A. / total: 8
reference: 4 / 8
| Author: | Akaah, I.P. Yaprak, A. |
| Title: | Identifying target segments for foreign direct investment (FDI) attraction: an application of conjoint methodology |
| Journal: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 28-37 |
| Index terms: | CONJOINT ANALYSIS FOREIGN INVESTMENT SEGMENTATION |
| Language: | eng |
| Abstract: | Review of foreign direct investment (FDI) related to the managerial and research implications, viewed from the perspective of both FDI donors and recipient countries, and the FDI attraction efforts in a product marketing context. The application of conjoint methodology to the FDI attraction problem, methodology and analysis method. Three Tables and a Figure cover the conjoint segmentation. |
SCIMA