search query: @author Jones, J. P. / total: 8
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| Author: | Jones, J. P. |
| Title: | Ad spending: maintaining market share. |
| Journal: | Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 38-42 |
| Index terms: | ADVERTISING EXPENDITURE MARKET SHARE BRANDS EMPIRICAL RESEARCH |
| Language: | eng |
| Abstract: |
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