search query: @freeterm expansion / total: 8
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| Author: | |
| Title: | Berlusconi commercializes the USSR |
| Journal: | World Broadcast News
1988 : JUNE, VOL. 11:6, p.13 |
| Index terms: | |
| Freeterms: | Exclusive rights, Advertising content, Expansion |
| Language: | eng |
| Abstract: | After a long negotiation Berlusconi from Publitalia has reached an agreement with the USSR about the TV publicity of European material on Soviet televison. He has got the exclusive rights for three years. Programmes should be short and informative and they cannot deal with cigarettes and alcohol. Publitalia plans to reach a similar contract with China. |
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