search query: @author Assmus, G. / total: 8
reference: 7 / 8
Author: | Assmus, G. |
Title: | ADAPT: an adaptive approach to media decisions. |
Journal: | Journal of the Operational Research Society
1978 : JUN, VOL. 29:6, p. 593-601 |
Index terms: | SIMULATION MODELS FEEDBACK INFORMATION SYSTEMS MEDIA SELECTION |
Language: | eng |
Abstract: |
SCIMA