search query: @author McAlister, L. / total: 8
reference: 4 / 8
Author: | Inman, J.J. McAlister, L. Hoyer, W.D. |
Title: | Promotion signal: Proxy for a price cut? |
Journal: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 74-82 |
Index terms: | PROMOTION CONSUMER BEHAVIOUR CONSUMER RESEARCH PRICE CUTTING |
Language: | eng |
Abstract: |
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