search query: @author Sinha, P. / total: 8
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| Author: | Sinha, P. Zoltners, A. |
| Title: | Matching manpower and markets |
| Journal: | Business Marketing
1988 : VOL. 73:9, p. 95-96,98 |
| Index terms: | |
| Freeterms: | SOFTWARE, VERKAUFSBEZIRKE, ABSATZMANAGEMENT |
| Language: | eng |
| Abstract: | For too many companies, the structure of sales territories is less than optimal. That happens because sales organizations are often slow to adapt to a rapidly changing marketplace. A number of internal changes and market shifts can quickly make your company's territorial design obsolete. New computer software helps sales managers match selling efforts with selling opportunities. |
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