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| Author: | Filser, M. |
| Title: | Methodologie d'laboration d'une typologie de clientle en marketing direct. |
| Journal: | Revue Francaise du Marketing
1990 : JAN, 126, p. 57-66 |
| Index terms: | CLIENTS DIRECT SELLING CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | fre |
| Abstract: |
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