search query: @author Bergadaa, M. / total: 8
reference: 3 / 8
| Author: | Bergadaa, M. |
| Title: | The Role of Time in the Action of the Consumer |
| Journal: | Journal of Consumer Research
1990 : DEC, VOL. 17, p.289-302 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING RESEARCH MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: | A phenomenological method was employed to study the temporal system of consumers. This method made it possible to clarify the global structure of the role of time in action of the consumers. Two groups were identified: the future-oriented and the present-oriented. The future-oriented individuals seem to act in a more voluntaristic way, while present-oriented people seem to be guided by an exogenous determinism. |
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